Nano influencers are a new, up and coming type of social media influencer that is taking the world by storm.

With the use of social media platforms like Facebook, Instagram and TikTok, this new breed of influencers have been able to grow their following in a way that was not possible before the digital era.

In this AMBSDR Article™ we will discuss what nano influencers are, how to find them, how to become one and provide tips on how you can successfully reach your target audience working with them!




Nano Influencers are influencers with a small, but engaged audience. Unlike mega influencers with over a million followers and micro influencers with between 100k - 900k followers, a nano influencer follower is often under 100k followers and they are usually very niche focused.

Most nano influencers are not celebrities, they are everyday people with a following of less than one hundred thousand followers that use social media to grow their brand in a very cost effective manner.

Nano influencers have become increasingly popular because it is easier for brands to work with them than mega influencers and the cost per post is much lower than traditional influencer marketing working with Instagram users that have over a million followers.

The downside of nano influencers though is that many brands have been criticized for misleading customers into believing that they are being not being marketed to because a nano influencer doesn't come across as a celebrity.

Also, people can sometimes be skeptical of nano influencers because it is not always clear if you are seeing advertisements in instagram posts or just a post by someone you follow like you would find from a macro influencer.

Audiences seek out nano influencers because they are able to have a more genuine relationship with them than with a micro and macro influencer.

The potential of partnering with a group of nano influencers, nano influencer campaigns by brands are growing more popular.

Nano influencers also need to be more careful with their content because they are marketing themselves as a nano influencer rather than the products that they use, and any controversy will quickly diminish the trust of those who subscribe to them.

On top of these drawbacks, nano influencers tend to have much less brand awareness than mega influencers. Therefore, nano influencers are not always able to create the same type of impact for brands that they represent than a mega influencer would.

The question remains whether nano influencers can be successful in building their name and personal brand by demonstrating expertise and an authenticity and transparency which is absent from mega-influencer marketing campaigns.

If you're a business looking for someone with between 1,000 and 10,000 followers in your industry to talk about your products online, you should definitely consider using nano influencers.

If you're a local business, you should most definitely see if you can find a local nano influencer to help you spread the word about your brand. But how do you find this type of influencer?




Finding a nano influencer can be a bit more challenging than micro influencers because of the limited number of people who have a following under 100,000. 

It's important to look for influencers in your niche and industry before deciding on a marketing strategy with them.

One way you can find nano influencers is by using hashtags on social media related to your product or service as well as phrases that your target audience may be searching for.

Larger influencers may have several companies they work with, so it's important to find someone who is a good fit for your business.

Another trick is to find a sponsored post nano influencers are already doing with your competitors.

Sponsored posts from an influencer are an extremely cost effective way for you to get a ton of followers as well as customers.

Just be careful when finding nano influencers to look at the engagement rate and how many followers the influencer has before you decide to work with them. 

Nano influencers and instagram influencers tend to buy fake followers to spike their follower count and engagement on their posts in hope to get a larger paycheck. 

You can check to see if their engagement rate is real or fake by on Instagram by going to places like Grin.co and putting in their username to get some pretty incredible insights.

The higher engagement you see an influencer has on their posts on platforms like Instagram, the better.

Once you find some nano influencers that look promising, simply send them a direct message to introduce yourself and that you'd like to see if they'd want to do some branded content with you. This is a great starting point.

Once you've established a relationship with an influencer, focus on working with them for ongoing content creation for your brand.




Many nano influencers can typically make anywhere from $50 to $500 per post. Anything over $500 would then put them in the micro influencers category. Anything over $5,000 would put them in the mega influencers and macro influencers category. 

The price per post all determines on how many instagram users are following you on the platform. The more followers usually means the more influence you will have. In other words, focus on getting as many followers on Instagram as you can.

If you're looking for a micro influencer or macro influencer marketing platform to either hire an influencer or to become one, Trend.io would be a great place to start. They advertise that they are a micro influencer platform, but they are very well known to be a perfect place for every level of influencer.




If you're wanting to become a nano influencer, there are some specific things you need to know.

First, you need to identify small businesses and brands that have either an affiliate marketing, influencer marketing, or brand ambassador program. If they do, sign up for as many of them as you can. The more the merrier.

Then, you need to have a social media account on Instagram and Facebook. Use these accounts to post content that is relevant, interesting, or relatable in order to build your own brand, audience, influence, and following.

Once you're ready to roll, a great thing to start doing is to comment on your favorite posts on Instagram that are relevant to you.

Audiences tend to be more receptive when you tag other people. You can also use hashtags to target different audiences, which is a great way to showcase your content and gain new followers.

If people start following you or interacting with what you post, keep doing it because this is how brands will find out about potential nano influencers.

Finally, if a company reaches out to see if they can use your content in order to promote their product or brand, make them a top priority.

If you find a business wanting to run micro or nano influencer campaigns, treat them well.




Brands that tend to work with nano influencers are the same brands that work with micro influencers and macro influencers. Tech companies almost always work with nano influencers. Zero waste living brands are also big advocates of bringing on all types of social media influencers.

If you're wanting to find a specific brands that enjoy working with nano influencers, you can search for that brand on Instagram, check their audience size, look at their posts, see if there are other influencers that engage with them, and study their marketing. 

If you're feeling more adventurous, search for a specific hashtag on Instagram and see who is using it. If there are hundreds of nano influencers in the same field as your brand, then it probably means there's plenty of money to be made.

If you're a fashion and beauty influencer that would like to start getting into doing sponsored content, feel free to reach out to all the makeup brands that are currently working with nano influencers.

Just about all of them are looking to build stronger relationships with smaller influencers to help them get more customers using digital marketing.

Nano influencers should always focus on getting as many followers and engagement as they can. Especially on Instagram. The more engagement you have, the more money you will make.




The nano influencer industry is still in its infancy. But according to a recent report released by social media analytics company, Captivate Network, there are over 100 million nano influencers with a combined audience of about 400 million people on Instagram alone.

This is what makes this form of marketing so valuable because it targets specific audiences and helps brands get more engagement, followers, and influence.




Are you interested in becoming a nano influencer and would like to learn more about influencer marketing and how to get paid to talk about the brands you love on social media?

If so, we have a free video training course that will show you how to absolutely everything, starting from scratch!

👉 Tap here to check it out!

Talk soon,

Chris Luck
Founder of AMBSDR™

Brand Ambassadors are an essential part of almost any brand’s marketing strategy. The title 'Brand Ambassador' was first coined in 1983, and outlined specific duties the job entails.

Since then, people have worked to expand that definition through their own roles and responsibilities with brands they love - especially with emergence of social media and its influence on marketing strategies as a whole.

In this article, we will cover the basics of what Brand Ambassadors do and how you can become one yourself!

Brand Ambassadors are typically people who love the brands they represent, and want to share it with as many people as possible.

This type of marketing is always cheaper than traditional ads, and it has a more personal feel to it because Brand Ambassadors are not just paid spokespeople - they usually have an emotional connection as well.

Many people are very surprised to find out that there is no set job description for a Brand Ambassador. Depending on the brand,  there can be a variety of different tasks that need to be completed to get paid.

Responsibilities include (but are not limited to):

There is no set salary for a Brand Ambassador. Depending on the brand,  there can be many different factors that will determine how much you get paid.

According to popular sites like Glassdoor, Indeed, and Payscale that track salary data, the national average salary for a brand ambassador ranges from about $20,000 a year to up to $458,000 a year, with the standard salary being somewhere in the $50,000 - $75,000 range.

The average level of education for a Brand Ambassador is a high school diploma.  However, there are some brands that will often hire Brand Ambassadors who are currently pursuing a degree.   Students in college tend to be a perfect fit for many Brand Ambassador programs because they are able to spend a lot of time talking about brands on Social Media, while also completing their degree.

A Brand Ambassador's duties vary depending on the company.  Some brands will ask their ambassadors to educate consumers about a product, while others might have them engage with potential customers and answer questions.

Here at AMBSDR.com, we have an Accelerator Program which is a six week online video course that will show you absolutely everything you need to succeed as a Brand Ambassador.   You can learn more about that program by going to:  https://secure.ambsdr.com/access